Shopper Insights Using Shop-Alongs
Shopper insights using shop-alongs are a type of ethnographic research in which our experienced moderators accompany and interact with qualified consumers on shopping trips. They can be used to obtain qualitative learning related to a product, concept or marketing initiative. The “real-life” retail environment in which a Shop-Along takes place allows us to go much further and address issues and obtain feedback from qualified customers where the purchases and purchase decisions actually take place. We recruit respondents according to specific criteria designed to address client needs.
Applied principal, Donald Phipps, conducts shopper shop-alongs. To see his background and experience click on the link below.