AppliedBest™ Modeling
Which is best? Marketers and product managers often need to know the answer to this question. AppliedBest™ can provide the answer.
AppliedBest™ is a sophisticated research technique than can reveal what’s best and to what degree. For example, you may discover not only that your customers prefer Product A over Product B, but with AppliedBest™ you may also learn that they prefer Product A several times more than Product B, or you may discover your customers prefer Product A only slightly more. Why is this important? For one, if it costs 10 times more to produce Product A, and if Product B is a “close second,” then perhaps your company should manufacture Product B instead of Product A. There are key ROI considerations in marketing/product decisions, and AppliedBest™ can provide crucial insights to these considerations.
AppliedBest™ can be “applied” in a variety of settings, including:
- Determine which advertisement is best
- Determine which pictures are best to use in advertising or websites
- Determine which positioning statements or claims are best
- Determine which product package is best
- Determine which product features are best
- Determine which visual design is best
- Determine which brand name or logo is best
Discover what an AppliedBest™ model can do for your company. Call us at 1.800.381.5599 for a free consultation.