Customer Satisfaction and Loyalty Studies
Once you’ve executed your marketing plans and customers have purchased and used your product, it is time to assess customer satisfaction with your product and their likelihood of purchasing your product again – and why. Applied conducts satisfaction and loyalty studies for a wide variety of companies.
Applied has conducted customer satisfaction and loyalty studies for clients ranging from homeowners associations in communities with extremely high-end homes, to non-profit organizations to a direct-sales company wanting to assess customer satisfaction with its sales staff. In these studies, we analyze constituent answers using multiple regressions, structural equation modeling and a variety of other linear and non-linear methods.