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Applied Marketing Research Blog

Analyzing IRI Data Delivers Marketing Insights

By Don Phipps, CEO and Founder, Applied Marketing Research Pie Chart Derived From IRI Data Analyzing IRI data can provide marketing insights that can lead to better tactical and strategic decision-making. However, for persons working with IRI data, it can be complex,...

Product Clinics for Exurban, Low Incidence Populations

By Don Phipps, CEO and Founder, Applied Marketing Research Product Clinic in Equestrian Facility Applied recently completed product clinics for a tractor manufacturer.  The target population was exurban property owners who owned between 1 and 50 acres, owned...

Applied Receives Cybersecurity Client Recognition for Global Study

By Don Phipps, CEO and Founder, Applied Marketing Research In the second quarter of 2018, Applied conducted for “business to business” (B2B) and “business to consumer research” (B2C) research on behalf of global cybersecurity firm Kaspersky Lab.  Q: When it comes...

The Case for Longitudinal Studies

By Donald Phipps, Founder-CEO, Applied Marketing Research As a researcher, I’m surprised by how some companies are stuck in what I call the “snapshot paradox.”  These firms view research as a way to solve a current marketing dilemma while failing to think of...

Interview with Earnestine Benford on Millennial Segmentation Research

Earnestine Benford’s new ebook, Millennial Research – A Case For Segmentation, is a great read. I caught up with Ms. Benford for an interview about the book and her recommendations regarding the Millennial generation, its characteristics, and how to conduct research on this vital group.

In-depth Interview – A Tried and True B2C and B2B Technique

Recently I finished an in-store in-depth interview project that captured shopper insights on video.  The project examined issues related to how a product was selected, brand preference, labeling, in-store strategies, and attitude and usage amongst shoppers who...

Mobile vs. PC Responses To a Survey Using Long Lists

Being cognizant of the additional testing require to run a survey on mobiles vs. PCs, the extra time required to complete a survey on a mobile vs. a PC, and the tendency to experience higher drop rates on a mobile vs. a PC should help researchers complete projects successfully while minimizing sampling effects based on the device itself.